The comprehensive guide to B2B marketing/sales alignment.

The best results come from marketing/sales collaboration.

To achieve the greatest success, B2B marketing and sales teams need to be closely aligned. Unfortunately, alignment is not that common across most organizations. This disconnect can undermine results and company culture and these missed opportunities for collaboration can cause internal distress that in turn affects external customer experiences.

What causes marketing and sales teams to get out of sync? How can you as a marketing leader foster better communication and alignment to better qualify prospects and drive more sales?

In this e-book, you’ll learn:

• Common challenges that knock marketing and sales departments out of alignment,
• The benefits of working closely together with shared goals,
• A 5-step framework to create and maintain alignment,
• And most importantly, how marketing/sales alignment can positively impact your business results