New Senior Marketing Strategist joins Core Health

Role will support changing business needs of healthcare clients through strategic planning and thought leadership.

MILWAUKEE (April 22, 2022) - Core Health, Core Creative’s specialized healthcare marketing practice, has hired Peggy Kiefer to join its growing team in the role of Senior Marketing Strategist.

After more than 20 years in marketing, advertising, communication and public relations roles across a variety of industries, Kiefer brings a wealth of hands-on experience driving major marketing strategies for large clients. In her most recent role as a Vice President of Account Services - Healthcare, Kiefer spent more than 10 years overseeing all aspects of account management, including development and implementation of strategic marketing plans, for major healthcare businesses and systems across the country.


In addition to her impressive resume, Kiefer has also been an active member in professional organizations centered around healthcare marketing. In 2021, she served as a member and conference co-presenter for the Society of Healthcare Strategy and Market Development (SHSMD) and has been a member and multi-year board member for the Wisconsin Healthcare Public Relations and Marketing Society.

“It’s exciting to find someone as experienced as Peggy, who also shares our unique passion for and understanding of health care,” said Beth Crivello-Wagner, vice president of brand services at Core Creative. “She’s helped previous clients achieve impressive business outcomes by creating the strategy behind truly compelling, effective campaigns. We can’t wait to begin sharing her expertise with our clients here at Core.”

It’s exciting to find someone as experienced as Peggy, who also shares our unique passion for and understanding of health care.

Beth Crivello-Wagner – Vice President, Brand Services

Core Health works with mid-market health systems and healthcare brands to overcome the biggest challenges healthcare marketers face. The specialized healthcare marketing practice team understands the healthcare consumer and how to reach them. Kiefer will use her experience to provide forward-thinking guidance in this unique space, helping Core and its clients navigate changing industry needs. She will provide strategic counsel and thought leadership for existing and prospective clients and help lead the development of integrated marketing communications plans and proposals.

Core Health, Core Creative’s specialized healthcare marketing practice, connects its clients with solutions that help their audiences live healthier, more purposeful lives. To receive valuable insights that help healthcare marketers stay on top of consumer research, subscribe to the Core Health email. To learn more about Core Health’s services and processes, explore our healthcare success stories and marketing solutions, or contact us for a conversation about how we can help solve your own internal or external marketing challenges.


Angi Krueger is the Vice President of Marketing at Core Health, Core Creative’s specialized healthcare marketing practice.

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