Position focuses on business growth and reputation
MILWAUKEE (March 15, 2021) – Core Health, Core Creative’s specialized healthcare marketing practice, has hired Laila Waggoner to join its growing team of healthcare-specific strategists.
Waggoner has extensive background in healthcare marketing, spanning more than 30 years of experience with health systems such as Mercy Health and ProMedica, as well as with academic medical centers, managed care organizations and clinically integrated networks in markets across the country. She’s held leadership roles on both the client and agency side, providing unique insight into how health systems and hospitals can best leverage the strategic marketing, branding and creative communications resources of an agency partner.
“Waggoner’s extensive health system experience means Core Health’s clients have access to yet another resource who understands the challenges they face and how the solutions we offer can help them succeed,” said Ward Alles, president of Core Creative. “Her experience with both the marketing agency side and healthcare perspectives will be a tremendous asset to health systems and hospitals in search of an agency partner.”
Core Health works with mid-market health systems and healthcare brands to overcome the biggest challenges healthcare marketers face. The specialized healthcare marketing practice team understands the healthcare consumer and how to reach them. With her healthcare marketing experience, Waggoner knows the value of a trusted, strategic partner who can deliver outcomes clients require, like increased patient volumes, improved brand reputation and increased market preference.
Waggoner’s extensive health system experience means Core Health’s clients have access to yet another resource who understands the challenges they face and how the solutions we offer can help them succeed.
In her new role with Core Health, Waggoner will be an integral part of the business development and marketing teams. She will serve as the primary first point of contact for healthcare marketers with Core Health, consulting with client teams, and representing the agency through membership, attendance and involvement with national, regional and state-wide professional organizations. She will also be a primary “voice” of the brand, assisting in producing and promoting original content.
Waggoner will be based in Toledo, Ohio and will utilize Core’s Milwaukee-based hoteling office as needed.
Core Health, Core Creative’s specialized healthcare marketing practice, connects its clients with solutions that help their audiences live healthier, more purposeful lives. To receive valuable insights that help healthcare marketers stay on top of consumer research, subscribe to the Core Health email list. To learn more about Core Health’s services and processes, explore Core Health solutions or contact us for a conversation about how we can help solve your own internal or external marketing challenges.