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Seven creative campaigns recognized by Healthcare Advertising Awards

Core Health received 11 awards for its work on COVID-related marketing and integrated service line marketing campaigns, as well as strategic website redesign.

In May 2022, Core Health received a total of 11 awards honoring its creative achievement. Recognized by the 2022 Healthcare Advertising Awards and the Aster awards, the awards distinguish the agency’s work for five of its health system clients across the United States.


The seven campaigns awarded by the 2022 Healthcare Advertising Awards included two Gold wins for the “Get Care Now” and cardiovascular care campaign for ThedaCare; a Silver award for the “Let’s Talk About It” COVID-19 vaccination campaign for Arkansas Children’s; two Bronze awards for the Froedtert South website redesign and the North Kansas City Total Weight Loss Clinic campaign; and two Merit awards for the North Kansas City Virtual Express Care campaign, and the heart and vascular care campaign for Riverside Health.

The Aster Awards also recognized Core’s work on many of the same campaigns with four awards: two Gold awards for “Let’s Talk About It” and North Kansas City Virtual Express Care campaigns, and two Bronze awards for the North Kansas City Total Weight Loss Clinic and ThedaCare cardiovascular care campaigns.

“The past few years have been a challenging time for health systems — and healthcare marketers — everywhere,” says Beth Crivello-Wagner, vice-president of brand services at Core Health. “Though we’re proud to have received awards for these campaigns, we’re even more proud to have created truly meaningful work to support our healthcare partners. From vaccination efforts and care access to critical service line communications, each of these campaigns effectively promoted services and resources to protect public health amid some of the most challenging times in the pandemic.”

Though we’re proud to have received awards for these campaigns, we’re even more proud to have created truly meaningful work to support our healthcare partners.

Beth Crivello-Wagner – Vice President, Brand Services

Core Health has attributed the continued success of its work to the synergy and passion brought every day by its whole team. In addition to brand strategists who work with clients to understand changing consumer motivations related to healthcare — and how best to empathize with and appeal to those audiences — Core offers clients immense creative strength. The agency also specializes in recommending, managing and supporting brands’ digital touchpoints. This strong internal and external collaboration enhances success in developing integrated campaigns that are not only consistent with the brand but effective in reaching — or exceeding — clients’ desired business results.

The awarding organizations are among the most widely respected and elite competitions dedicated to recognizing the most talented healthcare marketing professionals for outstanding excellence in advertising, marketing and communications. The Healthcare Advertising Awards are reviewed by a national panel of judges who assess all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. Similarly, the Aster Awards are judged by a diverse panel of industry experts, who grant Gold, Silver and Bronze certificates to entries exemplifying excellence.

Core Health, Core Creative’s specialized healthcare marketing practice, connects its clients with solutions that help their audiences live healthier, more engaged lives. To receive valuable insights that help healthcare marketers stay on top of consumer research, subscribe to the Core Health email list. To learn more about Core Health’s services and processes, explore Core Health solutions or contact us for a conversation about how we can help solve your own internal or external marketing challenges.

author

Colin Deval is the Director of Communications Strategy at Core Health, Core Creative’s specialized healthcare marketing practice.

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