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There's never been a time like this in your career

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You always knew healthcare marketing would be challenging … it’s probably part of what drew you to the field. Lately, though, the pace of change has seemed overwhelming, and the pressures on healthcare marketers and communicators have increased exponentially. Then again, so have the opportunities to make an impact. From supporting recruitment to internal communications to driving volumes, revenues and strategic growth. We understand. And we’re here for you.


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author

Laila Waggoner serves as Vice President, Strategic Partnerships for Core Health, Core Creative’s specialized healthcare marketing practice. Laila brings more than 30 years of experience working with regional health systems, community hospitals, academic medical centers, hospices, managed care organizations and B2B healthcare brands in markets across the country. She’s held in-house health system and agency leadership roles, and provides unique insight into how clients can best leverage the strategic branding, marketing and creative resources of an agency partner.

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