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You always knew healthcare marketing would be challenging … it’s probably part of what drew you to the field. Lately, though, the pace of change has seemed overwhelming, and the pressures on healthcare marketers and communicators have increased exponentially. Then again, so have the opportunities to make an impact. From supporting recruitment to internal communications to driving volumes, revenues and strategic growth. We understand. And we’re here for you.

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Laila Waggoner serves as Vice President, Strategic Partnerships for Core Health, Core Creative’s specialized healthcare marketing practice. Laila brings more than 30 years of experience working with regional health systems, community hospitals, academic medical centers, hospices, managed care organizations and B2B healthcare brands in markets across the country. She’s held in-house health system and agency leadership roles, and provides unique insight into how clients can best leverage the strategic branding, marketing and creative resources of an agency partner.

The Fundamentals of a Successful B2B Healthcare Product Launch detail.jpg

Blueprint for a Successful Healthcare Product Launch

Few things take more time and effort for your team than launching a new product. Whether your product is new to the market, new to your audience, or simply new-and-improved, it takes collaboration and plenty of planning to make a successful impact.Each scenario has different particulars, but the fundamentals of any product launch in the healthcare (or really, any!) industry remain the same: It’s not about your product. It’s about the audience.When you get the fundamentals of your product launch right, you’ll set your campaign up for success through meaningful messaging that resonates with all the right people at the right time.
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