COVID-19: We’re here for support and guidance. Learn More

WEBINAR: Is your brand a competitive advantage inside and out?

How to align HR, Patient Experience and Marketing around brand as strategy

How can you effectively leverage your brand as a competitive advantage, internally AND externally? Join us for a discussion on how to apply a proven planning process to bring together marketing, HR, and patient experience. Together, you can put your brand at the center to address many of the challenges facing healthcare systems today: from recruitment, retention, and engagement to delivering on the brand promise operationally, to external communications that resonate with consumers.

Learning Objectives:

  • Understand how to leverage your brand as a competitive advantage, both inside and out.
  • Bring together marketing, HR, and patient experience to focus on brand at the center of planning.
  • Apply a 5D planning process to internal and external branding.
  • Plan for ongoing support of the brand both internally and externally.

Watch the WHPRMS webinar here:


Laila Waggoner, Sr. Healthcare Strategist, Core Health

Laila Waggoner headshot

Laila has extensive background in strategic healthcare marketing, spanning more than 30 years of experience working with regional health systems, community hospitals, academic medical centers, managed care organizations and B2B healthcare brands in markets across the country. She's held health system (regional director of marketing) and agency (partner/chief strategy officer) leadership roles and provides unique insight into how health systems and hospitals can best leverage the strategic marketing, branding, and creative communications resources of an agency partner.

A graduate of the University of Notre Dame, Laila has served on a number of non-profit boards focused on healthcare, the arts, and children's literacy, and she occasionally serves as a guest lecturer in marketing at the collegiate level.

Beth Crivello-Wagner, VP, Brand Services, Core Health

Beth Wagner headshot

Since joining Core more than 20 years ago, Beth has worked with several national and Global brands, helping define, align, and elevate their message and solidify their position with both internal and external audiences. Once of Beth's most significant contributions to the agency was the development of its brand process, bringing the agency's unique "Say It. Live It." brand alignment philosophy to life. Beth continues to serve both on the business and in the business, providing strategy and guidance for key clients, while also managing people, processes and the product of Core.

Beth is very active in her community, serving for many years on the board of directors for Broadscope Disability Services, as well as on youth and community boards for athletic and educational advancement. She also served as an adjunct instructor at her alma mater, Marquette University, and continues to serve as a guest speaker at Marquette and other institutions and professional organizations.


Laila Waggoner is a Senior Healthcare Strategist at Core Health, Core Creative’s specialized healthcare marketing practice. Laila has over 30 years of experience with systems such as Mercy Health and ProMedica, as well as with academic medical centers, managed care organizations and clinically integrated networks in markets across the country.


Understanding consumer perceptions and attitudes is key to knowing how to respond

View Now

connect with us

Subscribe to stay in touch and learn about our latest insights into healthcare marketing.