Emphasizing thought leadership on an accelerated timeline
In less than three months, we helped CPI interpret, gather and share important healthcare industry data and training expertise.
Crisis Prevention Institute (CPI) approached Core to help develop a Workplace Violence Prevention Training Index for healthcare. They needed help analyzing survey results, creating a more interactive online survey and implementing effective marketing strategies to support the index launch — all in a span of less than three months.
Setting new standards to support the industry
Collaborating with our strategic partners, we developed a composite scoring system for the index. From the indexed findings, we created a comprehensive Workplace Violence Prevention Training Index Annual Report, which summarized trends and actionable recommendations based on the initial survey data. This valuable resource supported healthcare organizations seeking insights and guidance in workplace violence prevention training.
Engaging care teams with a better experience
We also transformed the static online survey into a more dynamic, step-by-step user experience on a dedicated landing page which also housed the annual report.
Sharing valuable knowledge
A robust communications plan, including news releases and social media, established CPI as a thought leader and directed users to the new resources.
Results
Media efforts generated interest in the index and its findings, with 138 news outlets covering the wire release and several publishers requesting interviews to learn more about workplace violence prevention.
The landing page remains active, attracting visitors to complete the now-indexed survey, which will continue giving new insight into the current state of workplace violence prevention training in healthcare.