5D brand process
We worked through our collaborative process to define the Med Center brand in a Brand Compass. During the Discovery phase, we identified the unique brand position Med Center Health "owned" in its market. The solution to the challenge Med Center faced was hidden in plain sight. We had discovered that truth, now, we needed to communicate it with a creative campaign that would motivate people to take action. Patients in Med Center's 12-county service area needed to know just what they had in this health system with 400 physicians, 50 specialists and six hospitals across Southcentral Kentucky.
This position would help Med Center compete with the big-city health systems in neighboring Nashville.