Aligning a brand with its culture
We used our unique say it. live it.® approach to successfully differentiate a health system and meet the needs of its community.
TriHealth, one of the largest health systems in Cincinnati, was in the uncommon position of having done rigorous culture-building work for several years — and achieving impressive results in its population health approach.
While TriHealth had many unique strengths, Cincinnati is a highly saturated healthcare market. The system turned to Core to help redefine their brand strategy and bring it to life in a new campaign.
From insight to new image
From the outset, we knew that TriHealth was a great opportunity to implement our say it. live it.® philosophy, which helps align a brand’s actions and experience with its consumer image and messaging.
In research within the organization, we felt a qualitative difference: a unique degree of warmth and humanity. Teams expressed a heartfelt belief in the importance of treating patients like human beings rather than numbers, ensuring that they feel seen, heard and deeply cared for.
A surprisingly human approach
Consumers and current patients expressed that, to believe that they received the best possible care, they first needed to feel understood and cared for as a human being.
This consumer insight led to the strategic platform for the campaign: that TriHealth’s surprisingly human care drives the best health outcomes. We brought this to life in “Be seen. Be heard. Be healed.": an invitation to experience the humanity and the healing that results.