New creative campaigns recognized in 38th annual Healthcare Advertising Awards

Core Health awarded for its work among total advertising campaign and integrated marketing campaign winners

In May 2021, Core Health received two silver awards for creative achievement from the Healthcare Advertising Awards. The awards encompass work for two of the agency’s healthcare clients, Arkansas Children’s Hospital and ThedaCare, in the categories of total advertising campaign and integrated marketing campaign, respectively.

Awarded work included an updated edition of the agency’s successful “Let Them Play,” campaign for Arkansas Children’s, and the “Sick Happens” campaign, promoting ThedaCare’s same-day care services. Both awards speak to Core’s ability to develop creative advertising campaigns that effectively develop a cohesive, well-considered and creative campaign, balancing emotion with engaging and informative touchpoints that spark increases in consumer awareness and patient volumes for health systems.

We’re so proud of these campaigns. They’re vastly different in tone and style, and created for vastly different health systems with different needs. Winning the awards shows that Core isn’t a one-size-fits-all kind of agency. We work hard to create work that’s memorable and meaningful, both for our partners and the different audiences we want to reach.

Beth Crivello-Wagner – Vice President of Brand Services at Core Health

Core Health attributed the continued success of its work to the synergy and passion brought every day by its whole team. In addition to brand strategists who work with clients to understand changing consumer motivations related to healthcare – and how best to empathize with and appeal to those audiences – Core offers clients immense creative strength. The agency also specializes in recommending, managing and supporting brands’ digital touchpoints. This strong internal and external collaboration enhances success in developing integrated campaigns that are not only consistent with the brand but effective in reaching – or exceeding – clients’ desired business results.

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Now in its 38th year, the Healthcare Advertising Awards is the oldest and most widely respected healthcare advertising awards competition. A national panel of judges were engaged in reviewing all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. According to the organization, over 4,400 entries were received this year, making it the largest healthcare advertising awards competition and one of the 10 largest of all advertising awards.

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Core Health, Core Creative’s specialized healthcare marketing practice, connects its clients with solutions that help their audiences live healthier, more purposeful lives. To receive valuable insights that help healthcare marketers stay on top of consumer research, subscribe to the Core Health email list. To learn more about Core Health’s healthcare marketing case studies, marketing examples, services and processes, explore Core Health solutions or contact us for a conversation about how we can help solve your own internal or external marketing challenges.


Angi Krueger is the Vice President of Marketing at Core Health, Core Creative’s specialized healthcare marketing practice.

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