Branding

Build a healthcare brand that differentiates you from the competition

A meaningful, relevant healthcare brand that resonates with your consumers, patients, clinicians, customers, and internal team is how you stand out in a crowded market. Whether it’s attracting, retaining and engaging employees, launching a new product or service line, or empathizing with consumers, patients, family, and caregivers, Core helps you define your message, your brand, and your place in the market.

We go beyond process to build a cohesive and holistic brand strategy. Our team combines deep expertise in branding with unwavering empathy to fully understand the complexities of how successful healthcare brands present themselves.

with an engaging, inclusive, and collaborative discovery process

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The best brands are discovered, not created. We’ll move together through our thoughtful discovery process with a robust, proven framework that’s scalable to meet your unique needs. We involve you as a partner, as we work together to connect the dots and achieve a result that is a distinct and accurate articulation of your brand.

With clear milestones and a highly collaborative process that engages your internal team, you’ll emerge with a research-based and insight-driven brand strategy. Core delivers a Brand Compass that defines who you are and distills what you stand for. This provides a strategic lens for your organization to frame all future business and marketing decisions. We provide the tools to ensure everything that follows is consistent with and reflects your target position in the marketplace.

that focuses on your audience needs.

Core’s say it. live it.® philosophy means we approach branding from both an internal and external perspective. We focus on crafting your brand from the inside out. Because of this, we find the exact alignment of factors that resonate with consumers, patients, providers, and healthcare system employees alike.

When you partner with Core, you emerge with a brand that authentically captures your organization’s essence to genuinely and meaningfully differentiate you in the market. And we’ll empower your team to say and live your brand in everything you do moving forward, from the smallest details to the biggest campaigns.


We also help with: Marketing Services / Creative Services


Core helped us think through the best articulation of who we are and who we want to be with a strong brand compass and thorough storytelling.

Bret Barczak – Chief Marketing Officer, Numotion

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