Balancing form and function for a new HOPA website
Aware of our expertise within the healthcare space, the Hematology/Oncology Pharmacy Association (HOPA) came to Core in need of a revamped website. The organization’s existing site had many persistent issues, including poor search functionality, difficult navigation between the main site and its educational accreditation site (on a different domain), and a confusing content structure that made it difficult for users to find and access important, relevant and timely information.
Pharmacists and the drugs they prescribe have a profound impact on the treatment trajectory for cancer patients and individuals suffering from rare blood disorders. To help facilitate the best possible treatment for such patients, HOPA plays an important role in advocating for these specialized pharmacists as a critical part of the patient care team.
The new website needed to serve as the face of the association and facilitate collaboration of hem-onc pharmacists across the country in a way that is simple and enjoyable. Undergoing significant growth as an association in the previous years, HOPA also needed to communicate its new vision — extending the impact of the organization to include patients and caregivers.
We facilitated a full web discovery process to deeply understand the challenges of HOPA’s existing site — and how we could improve user and administrator experience. After conducting a full analytics review, integrations audit and content assessment, we collaborated with HOPA leaders and the organization’s marketing team in a digital strategy workshop to guide the new site architecture and align with their priorities.
“It’s clear that the Core team listened; they heard us during the digital workshop. I appreciate how they are going to push and challenge my team from a design perspective. I have no hesitation showing both of these initial designs to the Board of Directors.”
Director of Communications, HOPA
We redesigned the website’s visuals, choosing design elements, fonts and photography that made content vastly more legible and transformed the organization’s overall look and feel — from cold and clinical to warm and approachable. With every detail considered for optimal user experience, the site we built effectively welcomes visitors to linger and learn.
It’s thanks to this step-by-step collaborative process that we developed a new CMS experience that made it easier for HOPA staff to manage, maintain and update its website with new and relevant content for its many user audiences.
After training and deployment, we have received minimal requests for website support or maintenance. The new HOPA website offers its users — and administrators — a better experience for learning and sharing about pharmacists’ important role in changing patients’ lives.