Finding a brand’s human connection.

How we helped rebuild a brand and deliver creative that features real, human stories to make an emotional, human connection.

Redefining a brand after acquisition
Numotion, the nation’s leading provider of complex rehab technology (CRT), had undergone an evolution. After acquiring one of its main competitors, experiencing a change in leadership and adopting a focus on bringing new and better offerings to its customers, the company recognized it needed to redefine its brand.

Creating brand alignment
Core applied its collaborative and detailed 5D Brand Process to get Numotion’s brand rebuilt right, and sell it internally and externally to engage everyone in the growing business.

Increased year-over-year traffic
With the brand defined, Core led creative video production and a new website design that was powered by a focused content marketing campaign and a targeted paid media strategy to increase year-over-year traffic by 20 percent. With compelling and emotional creative, Numotion’s video featuring Kierra won a Milwaukee AdWorkers Silver Award.

Research. Answers. Alignment.

Core’s 5D Brand Process redefined the Numotion brand by identifying its competitive position and developing the organization’s mission, vision and values. We conducted extensive research into Numotion’s foundations to understand its culture, processes, customer experience, brand ecosystem and more. Our strategists conducted focus groups and market and customer research to draw assessments that would ensure our work resonated throughout the entire organization, as well as with its customer base. The process culminated in a Brand Compass where we detailed Numotion’s “why, how and what”; mission, vision and values; and its unique sales proposition.

  • Discover

  • Define

  • Develop

  • Deploy

  • Debrief

Say It. Live It.®

To drive internal buy-in of the redefined brand and Numotion’s newly identified strategic direction, Core helped implement its introduction to all employees at the company’s National Leadership Conference. The launch tied the new mission and position to the company’s business goals for the year. To help employees connect with the brand, several deliverables were featured, including a mission commitment board, brand pocket guide and a video highlighting how employees live the values.

Numotion wall of autographs
Numotion Guy smiling
Numotion Actions Proactive Personale Empathetic Selfless Nimble and Virtuous
Numotion Guy and Kid in wheelchair smiling

Focusing on emotion

We brought that brand to life in a very real, compelling and emotional way with original video features that connected Numotion’s employees to those they served – getting to the heart of the organization’s brand, people and purpose.

Numotion digital ad

Website rebuild, activation and ongoing execution

Using the insights we gained, we completed a redesign of Numotion’s corporate website to better focus on their audience’s needs. To support the website, we established a comprehensive content marketing program that focused on extending Numotion's brand values to its audiences through thought leadership.

Core helped us think through the best articulation of who we are and who we want to be with a strong brand compass and thorough storytelling.

Bret Barczak – Chief Marketing Officer, Numotion

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